For this brand,we set out to capture the balance between old-school grit and new-school innovation—building something that feels as rooted in hard work as it is driven by the best tools in the field.

Through our Discover process, themes like fun, teamwork, and a shared love for the work rose to the surface, leading us to shape a brand that feels both classic and full of energy.

Inspired by the spirit of baseball—showing up, playing your role, and doing it for the love of the game—we developed Soap Slingers 2.0, complete with the introduction of mascots Slingy & Suddy My Buddy, bringing personality, memorability, and a team-first identity to life.